Government Marketing

Elevate Your Brand in the Government Sector

What is Government Marketing?

Government marketing can be (1) Business to Government (B2G), where we help advertise your brand and drive valuable leads to help your government sales team. Business to Government Personnel (B2GP), where we get your products and messages to government employees, like law enforcement, with unique discounts, products or offerings.

Tailored Solutions for the Government Market

Navigating the complexities of marketing to the government sector presents unique hurdles, including strict advertising restrictions and prolonged sales cycles. Sphere Strategy understands these challenges and provides customized marketing solutions designed to enhance your brand's visibility, generate high-quality leads, and increase revenue in this demanding market.

Growing Your Brand and Discount Program (B2GP)

One of the main pain points for brands in the tactical gear industry is the difficulty of advertising their products while trying to gain new loyal customers. Traditional advertising channels often impose restrictions that limit your ability to reach your target audience effectively.

Sphere Strategy's solution leverages the power of LinkedIn and programmatic advertising to overcome these challenges. Our highly targeted campaigns allow you to reach key decision-makers in the government sector based on job title, seniority, agency, location, and other relevant criteria. By focusing your advertising efforts on the right individuals, we help you build brand awareness, attract new customers, and drive profitable results.

Our clients have achieved:

  • 4-6x ROAS within the first 2 quarters

  • Increased customer lifetime value (CLV) through loyalty programs and mailing lists

  • 100+ sign-ups per month

Our Data and Approach

  • Extensive Government Audience Reach: With access to a vast US-based audience of over 2.9 million professionals in military and protective services, including 700,000+ active law enforcement personnel, we can help you target the right individuals for your campaigns.

  • Targeted Advertising: Our advertising solutions allow you to reach specific segments within the government sector, such as SWAT teams, sergeants, purchasing decision-makers in the military, training officers, and military procurement officers.

  • Customized Strategies: We work closely with you to develop tailored marketing strategies that align with your unique goals, target audience, and brand identity.

  • Transparent Reporting: You'll have access to detailed, transparent reports that showcase the performance of your campaigns and the impact of your marketing investment.

Example US Based Audience Estimates, Are You Reaching Them?

  • 2,900,000 Military & protective services

    • 700,000+ Active Law Enforcement

      • 130,000 Senior level- law enforcement 

      • 84,000: SWAT / Sergeants

      • 11,000 Training officers

    • 580,000 Senior Level Military Personnel

      • 30,000: Purchasing decision-makers in the military

      • 3,600 Military procurement officers

Ready to unlock your brand's potential in the government sector? Contact Sphere Strategy today to schedule a consultation and discover how our targeted marketing solutions can help you achieve your business goals.

Generating Quality Government Leads (B2G)

The #1 challenge for government sales & marketing teams is starting valuable conversations outside warm introductions and connections. Why? Cold emailing government employees is impossible…

The solution? Reach your target accounts, agencies, buyer profiles with targeted awareness, lead generation, and retargeting campaigns

Our clients have experienced:

  • Average 5x reply rate from cold email outreach

  • Average 8x increase in outreach engagement

  • Significant revenue generated from leads for sales